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WICKES
INSIGHT
Compared to previous generations, DIY skills are becoming increasingly rare amongst younger generations.
STRATEGY
Highlight the events young people decide on in which their in-laws, grandparents and parents would disapprove of.
IDEA
DIY Their Approval at Wickes
INT. NAN'S FAMILY HOME
Open on a granddaughter helping her frail nan sit down.
NAN:
Thank you dear, you know, you really shouldn’t have got that terrible tattoo.
Granddaughter looks down at her tattoo and has a horrific vision - A solicitor reads out her nan's will, in which she leaves all her thousands of inheritance to her grandson only.
In the present, the granddaughter has an idea!
Montage of granddaughter fixing every DIY issue in the house -
uneven leg on her cabinet of ceramic gnomes, creaky door to the cupboard (where the biscuits are kept), peeling floral wallpaper - all fixed. The nan smiles.
NARRATOR:
Wickes. DIY Their Approval
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