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WICKES

INSIGHT

Compared to previous generations, DIY skills are becoming increasingly rare amongst younger generations. 


STRATEGY

Highlight the events young people decide on in which their in-laws, grandparents and parents would disapprove of. 


IDEA

DIY Their Approval at Wickes  

wickes draft 5 OOH 1_edited.jpg
wickes draft 5 OOH 2_edited.jpg

INT. NAN'S FAMILY HOME

Open on a granddaughter helping her frail nan sit down.

NAN:

Thank you dear, you know, you really shouldn’t have got that terrible tattoo.

Granddaughter looks down at her tattoo and has a horrific vision - A solicitor reads out her nan's will, in which she leaves all her thousands of inheritance to her grandson only.

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In the present, the granddaughter has an idea!

Montage of granddaughter fixing every DIY issue in the house -

uneven leg on her cabinet of ceramic gnomes, creaky door to the cupboard (where the biscuits are kept), peeling floral wallpaper  - all fixed. The nan smiles.

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NARRATOR:

Wickes. DIY Their Approval

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