masterclass
Insight
University degrees are becoming increasingly unaffordable.
STRATEGY
So much so, Masterclass can educate young people for a lot less.
IDEA
Instead, learn on Masterclass.
Lofi Girl x masterclass
Lofi Girl is a popular 24/7 streaming channel used by students as relaxing music or background watching when studying for their A-levels.
Masterclass will collaborate with Lofi Girl in an exclusive, livestream with a link to sign up to Gordan Ramsey's cooking class.
This will iterate University isn't the only option after leaving school.
nandos x masterclass
Every results day, Nandos celebrate students for doing their A-levels and offer free meals as a reward. Masterclass will join these celebrations by handing out napkins to those who chose not to go to University as a way to reassure students there are other pathways like Masterclass.
