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masterclass

Insight

University degrees are becoming increasingly unaffordable. 

STRATEGY

So much so, Masterclass can educate young people for a lot less. 

IDEA

Instead, learn on Masterclass. 

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Lofi Girl x masterclass 

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Lofi Girl is a popular 24/7 streaming channel used by students as relaxing music or background watching when studying for their A-levels.

 

Masterclass will collaborate with Lofi Girl in an exclusive, livestream with a link to sign up to Gordan Ramsey's cooking class.

 

This will iterate University isn't the only option after leaving school. ​

nandos x masterclass 

Every results day, Nandos celebrate students for doing their A-levels and offer free meals as a reward. Masterclass will join these celebrations by handing out napkins to those who chose not to go to University  as a way to reassure students there are other pathways like Masterclass. 

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