LYNX AFRICA

INSIGHT

Lynx Africa has become a go-to present at Christmas

STRATEGY

We want to show that only one thing makes Christmas...

IDEA

It's not Christmas without Lynx Africa.

OOH

PR STUNT

TV Advert

Building on the OOH's the TV ads will also show Christmas in the everyday...

60' Second Advert - Lauren + Harvey

Firefly multiple reindeer outside a very english working-class house by wheelie bins, mundane dark l (9).jpg

A woman comes home from a hard days work, casually walks past some reindeer ambling in the street as she locks her car.

Firefly very british household sat eating a turkey dinner with paper christmas hats on, mother and k.jpg

She heads into her house and dumps her work bags, before greeting her partner who has prepared a turkey dinner.

The family sit down, put their paper hats on and eat, as though it were just any weekday, mum in her work clothes, kids (and teens) still in school uniform.

Firefly kids building a dirt snowman out of dirt, dark colour scheme 307.jpg

In the background the garden can be seen through a glass door, and a mud snowman sits in the grass.

Cut to Christmas day, a boy opening his fifth Lynx set of the day, he gets out a can and sprays it, bringing the snowman to life, making everyones clothes change to Christmas jumpers, casting vibrant Christmas lights over the house, etc.

Narrator: It's not Christmas without Lynx Africa

Bundles

During the height of Christmas food shopping, Lynx Africa will be bundled with popular Christmas buys like Baileys

Supermarket Shelf

Colour coded supermarket shelves in the colours of Lynx Afica.

LYNX CHRISTMAS DECORATIONS

Across major UK homeware stores, Lynx will release limited edition Lynx Africa Christmas decorations in the height of Christmas preparations.