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ALPRO

INSIGHT

A lot of the stuff we do everyday is actually really weird when you think about it.

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​​STRATEGY 

We know we do weird things, but none are as weird as drinking cow's milk. ​

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IDEA

Alpro - it's milk, minus the weird. 

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OOH

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PR STUNT

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RADIO

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30 Second Radio Advert - Lauren + Harvey

 

*Car beeping noises*

Let’s be honest, humans are weird, we do weird things like move around in a big metal box powered by black sludge, listening to other people talk about whether its raining or not *rain sound effects* or where other big metal boxes are...…

 

Though nothing is quite as weird as drinking cow’s milk.

*Moo noises*

 

Alpro - Milk, Minus the Weird.

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