Absolut Vodka
*Under construction*
(lauren+harvey)
PROBLEM
Absolut are looking for a viral campaign highlighting the benefits of
choosing its products.
INSIGHT
Absolut is one of the most pure and honest vodkas on the market.
SOLUTION
Absolut Vodka will champion humorous moments of honesty!
CAMPAIGN THOUGHTS:
TARGET AUDIENCE: Millennials who have full time jobs and are in serious relationships / in the dating scene
OOH SERIES: a series of confessions
Personalised Bottles WITH CONFESSIONs.
CAMPAIGN THOUGHTS
OOH SERIES: a series of confessions - Alternatively, do we place the absolut honesty
bottle on this type of background with the confession behind it?
CAMPAIGN THOUGHTS
Personalised parody bottles with confessions of what people would do with absolut honesty / Or, is it them saying what they have done with it already? tense would need to change.
